The Business Practices Committee (the Committee) administers the Harmful Business Practices Act (Act No. 71 of 1988) ("the Act"), as amended. A harmful business practice is defined as any business practice which, directly or indirectly, has or is likely to have the effect of harming the relation between business and consumers, unreasonably prejudicing or deceiving any consumer. The raison d'etre of the Committee, and the Act for that matter, is thus in the interest of the consumer and specifically the consumer who is or is likely to be unreasonably prejudiced or deceived.