Broad-Based Black Economic Empowerment Act, 2003 (Act No. 53 of 2003)

Codes of Good Practice on Black Economic Empowerment

Marketing, Advertising and Communication (MAC) Sector Charter

1. Proposed Marketing, Advertising and Communication Transformation Charter

Annexures

Annexure B : Proposed MAC Industry Scorecard

Part One : Generic Scorecard

6. Enterprise Development

Purchase

BEE

elements

Indicators

Weighting

points

Minimum

targets

Time frames

2006

2009

2014

Enterprise development

Average annual value of all enterprise development contributions and sector-specific programmes made by the measured entity as a percentage of the target

3% of

(NPAT)

1-2%

3-4%

Weighting = 15