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Broad-Based Black Economic Empowerment Act, 2003 (Act No. 53 of 2003)

Codes of Good Practice on Black Economic Empowerment

Marketing, Advertising and Communication (MAC) Sector Charter

1. Proposed Marketing, Advertising and Communication Transformation Charter

Annexures

Annexure B : Proposed MAC Industry Scorecard

Part One : Generic Scorecard

 

 

 

Element

Weighting

1

Ownership

20 points

2

Management control

15 points

3

Employment Equity

15 points

4

Skills development

15 points

5

Preferential procurement

15 points

6

Enterprise development

15 points

7

Socio-economic development initiatives

5 points

 

 

B-BBEE status based on overall performance of a measured entity using the generic scorecard.

 

 

B-BBEE status

Qualification

B-BBEE - recognition level

1

Level-one contributor

> 100 points

135%

2

Level-two contributor

> 85 but < 100 points

125%

3

Level-three contributor

> 75 but < 85 points

110%

4

Level-four contributor

> 65 but < 75 points

100%

5

Level-five contributor

> 55 but < 65 points

80%

6

Level-six contributor

> 45 but < 55 points

60%

7

Level-seven contributor

> 40 but < 45 points

50%

8

Level-eight contributor

> 30 but < 40 points

10%

9

Non-compliant contributor

> 30

0%

 

1. Ownership

2. Management

3. Employment equity

4. Skills development

5. Preferential procurement

6. Enterprise development

7. Socio-economic development contributions